A Multichannel Outbound System, Scoped End to End
How it connects
Scope
Channels, sequencing and messaging defined
Tool selection
HeyReach confirmed for the LinkedIn side
Documentation
Written up so the build can start or transfer
The situation
Multichannel outbound only works if the channels, the tooling and the sequencing are decided before anyone starts sending. Skip that and you end up paying for overlapping tools and sending inconsistent messages from each one.
What we built
We scoped and documented the full outbound system, built around LinkedIn as the primary channel, and confirmed HeyReach as the tool running the LinkedIn side. The documentation covers how the channels work together, so the build can be executed or handed to a team without re-deciding anything.
What it does
- Full system scoped and documented
- LinkedIn set as the primary channel
- HeyReach confirmed for LinkedIn execution
- Channels and sequencing defined up front
- Written so it can be executed or handed over
The result
A documented outbound system ready to build, with the tooling decision already made and defensible.
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